PURITI Authenticity

Genuine by Nature. Exceptional by Choice.

At PURITI, we go above and beyond to preserve the purity and rare quality of authentic New Zealand Manuka honey. Committed to setting a higher standard, we challenge the norm to protect you from fake or diluted products. That’s why our testing protocols are stricter than government requirements, creating a new benchmark in Manuka honey excellence.

Authenticity You Can Trust, Protection You Can See

Every jar of PURITI Manuka honey is designed to protect what matters most — your trust. Packed at a single source in New Zealand, each product is safeguarded by over 11 advanced anti-counterfeit security features, making it nearly impossible to fake.
Our exclusive jar design isn’t just premium — it’s purpose-built to guarantee authenticity. Backed by the world’s only government-defined standard for Manuka honey, PURITI ensures that what you get is exactly what was promised: pure, powerful, and 100% real.

Raising the Bar on Manuka Honey Standards

At PURITI, we don’t just meet industry standards — we exceed them. Every jar of our Manuka honey is crafted to be exceptionally pure, potent, and true to label.

What sets us apart? Our minimum MGO (methylglyoxal) levels for each UMF™ grade are consistently higher than what’s required — both by certification bodies and by competing brands. That means you get more of the good stuff in every spoonful, with no compromises

Grading That Goes Beyond the Standard

Not all Manuka honey is created equal — and at PURITI, we make sure you get more in every jar. The higher the MGO concentration, the stronger the honey’s natural potency — and that’s exactly where PURITI stands out.

Our grading system consistently offers higher minimum MGO levels than most brands. For example, while UMF™ 15+ certification only requires 514 mg/kg of MGO, PURITI guarantees a minimum of 550+ mg/kg — delivering superior strength, purity, and performance

Uncompromising Testing. Unmatched Trust.

At PURITI, quality isn't a checkbox — it’s a promise. Every batch of our Manuka honey undergoes rigorous testing well beyond the industry standard, ensuring it's not just pure, but exceptionally powerful and fully traceable.

We follow strict protocols set by New Zealand’s Ministry for Primary Industries (MPI) and
go further by testing for:

·      MGO concentration
·      Pollen count
·      Key Manuka markers

From hive to jar, we ensure our honey meets — and exceeds — all export-grade and purity standards.

💛 Raw & Natural
💛 Fully Traceable
💛 UMF™ Certified & Tested
💛 MGO Certified & Tested
💛 Glyphosate Residue-Free
💛 GE/GMO-Free
💛 Anti-Counterfeit Packaging
💛 Above MPI Export Quality Standards

When you choose PURITI, you’re choosing the highest standard of Manuka honey in the world.

Grading You Can See. Potency You Can Trust.

At PURITI, every jar proudly carries both UMF™ and MGO certifications — the two most trusted grading systems for genuine Manuka honey.

While UMF™ sets the global benchmark for purity and authenticity, MGO measures the strength of the honey’s natural antibacterial power. We clearly display both ratings on our labels so you know exactly what you’re getting.

What sets us apart? PURITI consistently offers MGO levels that exceed the minimum required for each UMF™ grade, giving you more potency, more value, and more confidence in every spoonful.

PURITI Certifications

  • Glyphosate - Residue Free

    The Detox project certification ensures our products must have no glyphosate residues down to government-recognized limits of detection (LODs), usually 0.01 ppm, and lower levels than default government Maximum Residue Limits (MRLs) in the European Union and Japan.

  • UMF

    The UMF™ rating system independently certifies natural components found in Mānuka honey to assure potency, purity, authenticity, & freshness.

    For more information about their rating system, visitwww.umf.org.nz

  • Halal

    All Puriti products are Halal Certified Halal Certification is a priority for Puriti, guaranteeing the quality and integrity of our products

  • Column

    All Puriti products are 100% Traceable You can trust that every Puriti product can be traced back to its source

  • NZ Made - Fern Marked

    To be licenced to use the FernMark on a product, a business must first demonstrate that they reflect the essence of New Zealand.
    Brands must meet the FernMark eligibility criteria, which includes substantial New Zealand ownership, governance and being of good character.

  • Vegetarian

    All Puriti products are vegetarian certified Our products undergo strict certification processes to ensure they meet the criteria for being vegetarian

Advanced Quality. Absolute Peace of Mind.

At PURITI, quality is never left to chance. We follow stringent food hygiene practices and utilise advanced technology and robust quality control systems at every stage of production.

Every batch of our Manuka honey is independently tested and certified, ensuring you receive only the purest, highest-quality product — just as nature intended.

Because when it comes to your health and trust, only the best will do.

CERTIFIED BY THE NEW ZEALAND MINISTRY OF PRIMARY INDUSTRIES (MPI) #MAL01/01

  • PURITI passes all legal requirements of the Manuka Honey Science definition as set by the Ministry of Primary Industries (MPI).
    For monofloral Manuka honey to be certified, it must meet five specific attributes. If the sample fails to meet all five, the honey will be deemed as multifloral. At PURITI, all our Manuka honey is completely monofloral, ensuring maximum potency.
    PURITI passes all legal requirements of the Manuka Honey Science definition as set by the Ministry of Primary Industries (MPI).
  • PURITI is also proud to be Risk Management Programme (RMP) certified with MPI and, as such, is recognised as a food production facility by the New Zealand government. To ensure we deliver a consistent quality of products to our customers, we maintain effective communication with MPI. PURITI understands the importance of our customers and prioritises liaising with MPI to meet and exceed requirements. We are also one of just a few New Zealand honey producers to be SQF certified. SQF is an internationally recognised benchmark food quality standard and prerequisite requirement to supply most global food retailers.

UMF™® HONEY ASSOCIATION LICENSEE #2888

  • The unique UMF™® trademark is a Quality Mark certification that is internationally recognised and furthers the purity of PURITI. After rigorous independent testing and auditing conducted by accredited laboratories, this certification ensures that you’re buying the highest quality of New Zealand Manuka honey.

    The UMF™ grade is primarily based on the concentration of the antibacterial methylglyoxal (MGO).
  • In addition, the chemical leptosperin, which is linked to anti-inflammatory properties, is another key determinant of the UMF™ grade. Unlike other Manuka honey, the UMF™ certification tests key DNA markers from the honey to determine the single-origin source as well as potency. To achieve this golden standard, the Manuka Honey is tested for three signature compounds unique to this rare honey. The honey must be monofloral, sourced and packaged in New Zealand to ensure authenticity.